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ADVE3056 - Advanced Typographic Communication
Study of the letterform as an element of design and its potential as a means of communication beyond text through structured, increasingly complex design problems in order to realize typography's capacity to inform, emote, personalize, and visualize thought. Advanced typographic principles, mastery of type form, and selection, spacing, and layout for print and responsive design including Web, tablet, and mobile phone screens are emphasized. Expressive and kinetic typography will be studied as it applies in various formats. Projects will also relate to other course assignments for portfolio consistency and evident mastery in designing with large amounts of text, complex information, target markets, and specific audiences.

Studio
Description Study of the letterform as an element of design and its potential as a means of communication beyond text through structured, increasingly complex design problems in order to realize typography's capacity to inform, emote, personalize, and visualize thought. Advanced typographic principles, mastery of type form, and selection, spacing, and layout for print and responsive design including Web, tablet, and mobile phone screens are emphasized. Expressive and kinetic typography will be studied as it applies in various formats. Projects will also relate to other course assignments for portfolio consistency and evident mastery in designing with large amounts of text, complex information, target markets, and specific audiences.
Prerequisites (( AD2013 / Lecture <min grade = D-, min credit = 3.00> or ADVE2013 / Studio <min grade = D-, min credit = 3.00> or ADVE2910 / Integrated <min grade = D-, min credit = 6.00> ) and ( AD2014 / Lecture <min grade = D-, min credit = 3.00> or ADVE2014 / Studio <min grade = D-, min credit = 3.00> ))
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, HECC Credit, NonCredit, Transfer Credit

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