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Catalog Details

ADVE2910 - Conceptual Copywriting and AD Dsn
This course will develop and present visual, verbal, and text-based messages that move consumers to action. Students will explore design and advertising principles with an equal emphasis on copywriting and storytelling skills. The responsibilities of the art director will be engaged--these include: developing creative briefs, defining the desired outcomes through research and strategies, ideating concepts, conceptualizing copy, developing integrated design, and communicating with collaborators throughout the entire process. Students will use storytelling and design to connect, inform, and pursuade the audience of a brand, service, or cause.

Integrated
Description This course will develop and present visual, verbal, and text-based messages that move consumers to action. Students will explore design and advertising principles with an equal emphasis on copywriting and storytelling skills. The responsibilities of the art director will be engaged--these include: developing creative briefs, defining the desired outcomes through research and strategies, ideating concepts, conceptualizing copy, developing integrated design, and communicating with collaborators throughout the entire process. Students will use storytelling and design to connect, inform, and pursuade the audience of a brand, service, or cause.
Prerequisites ( LA190 / Lecture <min grade = D-, min credit = 3.00> or LA190 / e-Learning <min grade = D-, min credit = 3.00> or LIBA1290 / Lecture <min grade = D-, min credit = 3.00> )
Corequisites N/A
Fees N/A
Credits 6.00
Credit Types Audit, Credit, HECC Credit, NonCredit, Transfer Credit

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