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ADVE2014 - Design Concepts II
Part two of a two-semester course where skills and ideas are developed to promote products and services. Design principles are applied to advertising and graphic design problems in a combination of individual and team assignments with focus on research to develop strong strategic-thinking skills, and the principles of concept, design, typography, and aesthetics that connect strategy to a specific target audience using multiple communication forms, including print, Web, and social media. Emphasis on strategy development will culminate with artifacts and presentations of graphic design and advertising samples.

Studio
Description Part two of a two-semester course where skills and ideas are developed to promote products and services. Design principles are applied to advertising and graphic design problems in a combination of individual and team assignments with focus on research to develop strong strategic-thinking skills, and the principles of concept, design, typography, and aesthetics that connect strategy to a specific target audience using multiple communication forms, including print, Web, and social media. Emphasis on strategy development will culminate with artifacts and presentations of graphic design and advertising samples.
Prerequisites ( AD2291 / Lecture <min grade = D-, min credit = 3.00> or ADVE2291 / Studio <min grade = D-, min credit = 3.00> or ADVE2910 / Integrated <min grade = D-, min credit = 6.00> )
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, HECC Credit, NonCredit, Transfer Credit

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